The One That Got Away Branding
TOTGA is a Bondi fish & chips shop that required a new identity to help increase retail traffic and sales. The final logotype is a strong and solid graphic with a modern and playful twist.
SFS Melbourne Branding
Melbourne-based financial advisors SFS required a redesign of their identity. The brand needed to convey a sense of strategy, security and support whilst reflecting their slogan of 'Financial Planning Made Easy'
Melbourne-based financial advisors SFS required a redesign of their identity. The brand needed to convey a sense of strategy, security and support whilst reflecting their slogan of 'Financial Planning Made Easy'
Eighteen Percent Branding
Valentine Associates launched a number of photography-based projects which inspired Eighteen Percent. The final logo and alphabet represents qualities evident in both digital and analog photography.
Valentine Associates launched a number of photography-based projects which inspired Eighteen Percent. The final logo and alphabet represents qualities evident in both digital and analog photography.
29 Bikes Branding
This project involved designing an identity for the company and applying it to a range of promotional materials. The final brand was collectable, memorable, decorative and communicated detail.
This project involved designing an identity for the company and applying it to a range of promotional materials. The final brand was collectable, memorable, decorative and communicated detail.
Circuit Typeface Experimental
Circuit is a self-initiated typographic project. The initial design for Circuit came from studying the structure of an old discarded motherboard. The 26 letters of the alphabet were hand-drawn and then digitally recreated.
Circuit is a self-initiated typographic project. The initial design for Circuit came from studying the structure of an old discarded motherboard. The 26 letters of the alphabet were hand-drawn and then digitally recreated.
Marbling Typeface Experimental
The Marbling typeface is part of a personal project that was inspired by a visit to a museum in Southern Vietnam. Each character was created, shaped and photographed individually to create these abstract fonts.
The Marbling typeface is part of a personal project that was inspired by a visit to a museum in Southern Vietnam. Each character was created, shaped and photographed individually to create these abstract fonts.
Slice Typeface Experimental
Slice is a self-initiated typographic project. Inspiration for the new brand language was drawn from cutting a slice of cheese. The final alphabet is playful, fun and experimental.
Slice is a self-initiated typographic project. Inspiration for the new brand language was drawn from cutting a slice of cheese. The final alphabet is playful, fun and experimental.
Brookfield Multiplex Publication
This project involved presenting editorial concept work for Brookfield Multiplex’s corporate brochure and divisional documents. The publications needed to work both as a unit and as individual booklets.
This project involved presenting editorial concept work for Brookfield Multiplex’s corporate brochure and divisional documents. The publications needed to work both as a unit and as individual booklets.
Open Your Eyes (College Project) Publication
Open Your Eyes is a book that was designed to raise awareness of poverty and its effects. It is collection of third world stories and occurrences from around the globe. The final book has a rough and chaotic personality.
Open Your Eyes is a book that was designed to raise awareness of poverty and its effects. It is collection of third world stories and occurrences from around the globe. The final book has a rough and chaotic personality.
Paddington (College Project) Promotional
This project involved creating a snapshot of the fashion labels that are the fabric of Paddington through a series of twenty typographic cards.
This project involved creating a snapshot of the fashion labels that are the fabric of Paddington through a series of twenty typographic cards.