Portfolio
The One That Got Away Branding
TOTGA is a Bondi fish & chips shop that required a new identity to help increase retail traffic and sales. The final logotype is a strong and solid graphic with a modern and playful twist.
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SFS Melbourne Branding
Melbourne-based financial advisors SFS required a redesign of their identity. The brand needed to convey a sense of strategy, security and support whilst reflecting their slogan of 'Financial Planning Made Easy'
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Eighteen Percent Branding
Valentine Associates launched a number of photography-based projects which inspired Eighteen Percent. The final logo and alphabet represents qualities evident in both digital and analog photography.
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29 Bikes Branding
This project involved designing an identity for the company and applying it to a range of promotional materials. The final brand was collectable, memorable, decorative and communicated detail.
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Circuit Typeface Experimental
Circuit is a self-initiated typographic project. The initial design for Circuit came from studying the structure of an old discarded motherboard. The 26 letters of the alphabet were hand-drawn and then digitally recreated.
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Marbling Typeface Experimental
The Marbling typeface is part of a personal project that was inspired by a visit to a museum in Southern Vietnam. Each character was created, shaped and photographed individually to create these abstract fonts.
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Slice Typeface Experimental
Slice is a self-initiated typographic project. Inspiration for the new brand language was drawn from cutting a slice of cheese. The final alphabet is playful, fun and experimental.
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Brookfield Multiplex Publication
This project involved presenting editorial concept work for Brookfield Multiplex’s corporate brochure and divisional documents. The publications needed to work both as a unit and as individual booklets.
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Open Your Eyes (College Project) Publication
Open Your Eyes is a book that was designed to raise awareness of poverty and its effects. It is collection of third world stories and occurrences from around the globe. The final book has a rough and chaotic personality.
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Paddington (College Project) Promotional
This project involved creating a snapshot of the fashion labels that are the fabric of Paddington through a series of twenty typographic cards.