The One That Got Away is a Bondi fish & chips shop that required a new identity to help increase retail traffic and sales. The new brand needed to be easily applied to a variety of surfaces at a cost-effective price.

As part of the rebrand, the entire Clarendon typeface was stencilised. Like the owner, Barry Rallis, the logo reflects strength, passion and fun. The final logotype is a strong and solid graphic with a modern and playful twist.

A simple colour palette was used throughout the stationery and packaging.

The brand extension was carried throughout all stationery and marketing. Some other variations included ‘The One That Got Recommended’, ‘The One That Got Cooked’ and ‘The One That Got Caught’

A series of posters were designed for Handel’s Messiah, an event for which The One That Got Away was a key sponsor. These posters were exhibited throughout the event to promote the business.