Melbourne-based financial advisors SFS required a redesign of their identity. The brand needed to convey a sense of strategy, security and support whilst reflecting their slogan of 'Financial Planning Made Easy'

Inspiration for the rebrand was drawn from various strategy games.

The final identity is visually appealing, simple, friendly and flexible. It is unique in style, instantly creating a strong and memorable brand.

Both sides of the business cards are designed with 306 triangle.

The simplicity and playfulness of the design allows for a flexible identity.