This project involved creating a snapshot of the fashion labels that are the fabric of Paddington through a series of twenty typographic cards.

The final collection is a unique range of cards that reflect the experiences and atmospheres that consumers encounter while shopping in these exclusive environments located throughout Paddington.

The back of each card features each store’s contact information and is similar to a puzzle.

When assembled correctly, the cards are pieced together to create a series of clothing patterns containing symbols, sewing directions and markings.