During my design career, I have worked in a variety of roles across both the design and retail sectors. I specialise in the areas of creative direction, brand management, graphic design, copywriting and content management.
In my most recent role, I was the Lead Brand & Graphic Designer at Trend Lighting. Utilising almost two decades of experience, I worked in-house with our team since 2021 to develop and evolve Trend Group’s family of brands — Trend Lighting, Trend For Trade and Trend Laboratories.
Solving problems, simplifying complex information and maintaining a cohesive look of the brands were just a few of my key responsibilities.
Areas of Expertise
Typography Sketchbooks: Inside the Sketchbooks of the World’s Greatest Type Designers
(Thames & Hudson)
Featured Projects: Strategic Financial Solutions: (Page 338, 339), A Stitch In Time: (Page 340, 341), Circuit Typeface: (Page 342, 343)
Published Projects
Type Player 2: Type As Experiment. Type As Image
(Sandu Publishing)
Featured Projects: Interview (Page 16, 17, 18, 19), Marbling Typeface: (Page 16, 17, 19), Eighteen Percent: (Page 203)
Innovative Stationery Graphics: Professional Corporate Identity Design
(Monsa Publications)
Featured Projects: 29 Bikes: (Page 63), Eighteen Percent: (Page 136, 137), Strategic Financial Solutions: (Page 138), The One That Got Away: (Page 139)
Playful Type 2: New Ephemeral Lettering & Illustrative Fonts
(Gestalten)
Featured Projects: Marbling Typeface: (page 77), Circuit Typeface: (page 124), A Stitch In Time: (page 149)
Nice to Meet You Too: Visual Greetings from Business Cards to Identity Packages
(Viction:ary)
Featured Projects: Eighteen Percent: (Page 48, 49), 29 Bikes: (Page 136, 137), The One That Got Away: (Page 160)
IdN Magazine v17n6: The Minimalism Issue
Featured Projects: 29 Bikes: (Page 96), Circuit: (Page 96)
Featured Work
Design, management and production of a national campaign to raise public awareness of Lyme Disease in Australia.