Areas of Expertise
Research
Helping achieve competitive advantage through insight-based ideas, recommendations and knowledge on audience, brand, product, service, design and marketing strategies.
Brand Strategy
Cultivating strong brands through market research, SWOT analysis, USP, brand mission, vision, values, voice, storytelling and brand identity.
Brand Identity
Building consistent visual brand assets including names, logos, taglines, colour schemes, typography, style guides and tone of voice (ToV) guidelines.
Idea Generation
Listening, brainstorming, creating, developing and communicating thoughts and ideas through a variety of techniques.
Content Strategy
Planning, creating and delivering interesting and effective content to the right audience at the right time through the best channels.
Writing
Crafting words for content writing and copywriting to increase sales, persuade customers, educate, inform and/or engage users.
Print & Publishing
Delivering brand extension by utilising the tactile nature of print — artwork, shape, material and size, to create stronger emotional connections through memorable brand experiences.
Digital Marketing
Utilising the internet and other forms of digital communication to promote products and services across email, social media and web-based advertising and marketing channels.
Information Design
Designing and presenting visual information in a way that is efficient, effective and easy to understand.
Featured Work
Branding and design guidelines for Trend Group’s variety of multi-platform brand applications and product documentation