Gold Cross Pharmacy
Redfern’s Gold Cross Pharmacy has been committed to providing quality healthcare to the local community since its foundation in the 1870’s. The pharmacy’s rebrand involved the development of a new logo, brand guidelines, copywriting, website and social media marketing. The new brand is simple, clean and reflects the pharmacy’s goal of promoting a healthy lifestyle.
The pharmacy’s key goal is to promote a healthy lifestyle by delivering quality health advice and services during times of illness and good health. The project involved strategy, branding, design and copywriting for a range of print and online social media material. The copywriting and content writing was required to provide information about the pharmacy, its range of services, health advice and selected business partnerships. The newly designed and built website required a fresh and simple design.