About Redfern Medical Centre

About Redfern Medical Centre (ARMC) required a brand development and marketing service to help launch and promote the centre and it’s expanding range of health-related services. ARMC’s newly developed brand embraced the historical and cultural heritage that is crucial to the suburb of Redfern, whilst creating a modern, respected and positive approach to the medical industry.

Deliverables for the project included developing a logo, typography, a primary and secondary colour palette, printed collateral, interior and exterior signage, website and a social media marketing service. Copywriting was required to provide online information about the medical centre, its range of services and a selection of health advice.

Creative Direction
Brand Identity
Media Planning
Tone of Voice
Copywriting
Content Strategy
Content Generation
Standards & Guidelines
Signage
Website

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