Trend For Trade

Trend For Trade is Trend Group’s wholesale division. The business develops, produces and distributes reliable, cost-effective LED lighting products exclusively for lighting retailers and installers. This project involved designing the visual identity, brand guidelines, packaging and marketing for the company’s Trend For Trade division.

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Launched in 2021 after feedback from Trend Lighting’s trading partners, Trend For Trade now operates through a selected network of over 900 retail outlets and distribution centres across Australia and New Zealand.

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Creative Direction
Brand Strategy
Market Research
Designing Identity
Brand Extension & Differentiation
Standards & Guidelines
Packaging
Naming
Publications

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